Top Sales Trends on Amazon

AI-Powered Optimization – Automated tools help analyze demand and refine advertising Artificial intelligence and machine learning are transforming how sellers analyze demand, optimize pricing, and manage advertising. Tools like Amazon’s AI-driven ad automation and predictive analytics help sellers refine their strategies and maximize ROI.

Rise of Sustainable Products – Eco-friendly items are gaining traction among buyers Eco-conscious shopping is on the rise, with more consumers actively looking for sustainable and environmentally friendly products. Sellers who highlight sustainability in their listings and packaging can attract a growing customer base.

The Power of Video Content – Product pages with videos see higher conversion rates Video is becoming an essential part of product listings. According to recent studies, product pages with videos see higher engagement and conversion rates than those without. Leveraging Amazon Live and short video clips can help build trust and drive sales.

Key Insights for Sellers

Analyze Seasonality for Smarter Inventory Management Understanding seasonal trends helps prevent stockouts and overstocking. Use historical data and tools like Amazon’s Demand Forecasting to align your inventory with peak sales periods.‍

Optimize Pricing to Stay Competitive Amazon’s marketplace is price-sensitive, and having a flexible pricing strategy is crucial. Using dynamic pricing tools or tracking competitors’ price changes can help you stay competitive while maximizing profits.

Monitor Competitor Strategies Keeping an eye on competitors’ best-selling products, ad placements, and customer feedback can give you a competitive edge. Utilize Amazon Brand Analytics and third-party tracking tools to gain insights and adjust your strategy accordingly.

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Final Takeaway

Success on Amazon is all about data-driven decisions and continuous optimization. By embracing AI tools, keeping up with consumer trends, and refining pricing and inventory strategies, sellers can improve performance and scale their businesses effectively.
Stay ahead of the competition by tracking these trends and making smart, informed decisions! 🔥


It was the same for us, but looking back, we made a couple of really good decisions that I want to share with you.

It doesn’t matter if it’s creating your first marketing content, your first outreach to potential clients, or hiring the first people for your team.

The beauty of today’s world is that there are so many incredibly smart founders and professionals who faced the exact same problems and already mastered them.

Ask for Help—Even from Strangers

You just need to ask the right people for help—experts in a specific topic. You don’t even need to know them personally. For us, it was very surprising how many experts we didn’t know were willing to take 1–2 hours just to share their expertise with us.

If you ask 4–5 experts, you’ll quickly have a pretty good idea of how to tackle the task or problem.

How That Led Us to Accelerators

Through this approach we got the idea of joining a Startup Accelerator.

Everybody in the tech bubble knows Y Combinator, but let me tell you, there are excellent accelerators in Europe too.

We joined 3 different ones within one year, and it was an absolute game-changer for us. Every single accelerator helped us get to where we are today, and I want to share some of our learnings from this journey because it was incredibly helpful for us.

Our Accelerator Journey

1. Frankfurt School Entrepreneurship Centre

We first joined the Frankfurt School Entrepreneurship Centre, which is designed for early-stage startups still in the process of validating their product-market fit.
Shout out to 🏄🏻‍♂️ Ram Shoham and his incredible team!

2. XPRENEURS Incubator – Munich

After Frankfurt, we moved to Munich and got accepted to XPRENEURS Incubator for high-tech start-ups—

the No. 1 accelerator in Europe for Tech and Deep-Tech startups, according to the Financial Times.

3. Google for Startups – Madrid

Lastly, we joined the Google for Startups Accelerator. In November, we moved to Madrid to finish the program, and we’ll stay here until moving into our new office in Munich on April 1st.

Equity? None.

Some of you might be wondering: how much equity did these accelerators take from us?
The answer is 0%.
None of these accelerators took any equity. They were completely free and gave us access to all the resources we needed.

What’s Next

In my next post, I’ll introduce each one, explain how to get in, and share what we gained from each program.

Are there any other programs or accelerators that have helped you or your friends in their journey to build a company?

🖼️ Image Caption:

XPRENEURS incubator for high-tech start-ups Batch16 in Munich with our future co-office mates from encosa energy

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