Eliminate the guess-work
from product development

AI-powered insights from real consumer behavior –
so your team can decide faster and smarter.

Eliminate the Guess-work from product development

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products on Amazon

INTRODUCING AYBEE

Stop guessing.
Start converting.

Turn product uncertainty into clarity.
Product features, packaging, marketing assets – test your hypothesis before launch. Aybee puts your product ideas in front of real consumers— so you get direct feedback what they really want.

80% of products FAIL IN THE FIRST 18 MONTHS
98% faster
validation 

and no more

wrong decisions
Relevant Context, Relevant Consumers
Analyze Actions, Understand Conversion
Actionable Insights in
days, not weeks
Relevant Context, Relevant Consumers
Analyze Actions, Understand Conversion
Actionable Insights in
days, not weeks

What if you could eliminate the guesswork from product development?

Approach

Forget hypotheticals

Aybee saves you months — in time and resources.

The old way

Decisions based on gut instinct
Feedback only after launch
Insights in months

The Aybee way

Data-driven insights inform strategy
Continuous feedback throughout dev
Actions in days
YOUR IMPACT WITH AYBEE

Game-changing insights for faster validation and bigger returns.

52x

Faster Validation

Validate ideas in days instead of months. Understand directly what customers 
will pay for.
LIVE IN MINUTES
80%

Better Decisions

In 8 out of 10 cases, we uncover that product ideas would fail in their planned form – helping you discover hidden bestsellers
Decide
Smarter
-95%

Lower Financial Risk

Aybee prevents expensive missteps by validating product ideas before they 
drain time and resources.
Minimize
Risk
1/10

Of Traditional Costs

Our platform delivers behavioral testing at a fraction of what research agencies charge
Spend
Less
TESTIMONIALS

Real outcomes from real category leaders.

Aybee is a highly useful tool for optimizing products on Amazon. What I particularly value is the ability to run tests before entering the product development phase. From product names to design elements, Aybee helps gain fast, data-driven insights - saving both time and costs. It supports both the ideation and validation phases of the innovation process, making it a versatile platform for early-stage decision-making. Finding the right competitive context for testing can be challenging, but the experienced Aybee team offers excellent guidance here.
Hila Attaie
Strategic Innovation Coach in the Food Industry
Dextro Energy / inno-jump
Hila Attaie
"With Aybee's incrementality test, we achieved a 72% revenue increase by launching new products and capturing competitor market share. These data-driven insights are now central to our client’s growth strategy."
Heitor Varvaki
Lead Innovation Strategist
Board of Innovation
Heitor Varvaki
"Aybee's testing platform provided invaluable insights for our product development. Their comprehensive analysis helped us understand our customers' preferences and needs, leading to significant improvements in our product design. The process was smooth, and the results were presented clearly. Aybee has become an essential tool for our product innovation strategy."
Julian Wolf
Lead Innovation Strategist
Blackroll
Julian Wolf
"Working with Aybee on the A/B/C test for our assets, including the primary image, has been a game changer for EMMA. The results showed a clear impact on both opening and buying rates, providing actionable insights to optimize our visual strategy. Aybee's competitor analysis also highlighted key lessons, helping us refine our product page and boost sales."
Mark Brasseur
Sr. Team Lead Marketplaces
Emma
Mark Brasseur
"Testing different prices with Aybee revealed the perfect pricing strategy and why customers chose competitors' products. This boosted our conversion rates significantly. We now use Aybee for all our products and new ideas."
Max Algner
Founder & Managing Director
VENICEBEAUTY
Max Algner
USE CASES

Smarter decisions at every stage of product development.

Idea validation: Validate and fine-tune your product before you spend

Idea validation: Validate and fine-tune your product before you spend

Test concepts in a real shopping environment with real consumers before you spend a single dollar on product development.

Competitive analysis: Get ahead with competitor insights

Competitive analysis: Get ahead with competitor insights

Stay ahead by understanding what drives competitor sales and how to outpace them.

Listing optimization: Turn browsers into buyers

Listing optimization: Turn browsers into buyers

Refine your product listings with actionable insights that tell you what truly resonates and finally converts.

New market entry: Know what sells—wherever you sell.

Enter new geographic markets with confidence, equipped with a scalable process and unique insights into local consumer behavior.

New market entry: Know what sells—wherever you sell.

New Product Launch

Aybee helps consumer brands validate new product ideas using real customer behavior before investing in full development or launch.

Amazon Ads Testing

Optimize your advertising assets before investing in expensive campaigns.
Aybee lets brands test any type of visual - 
including Amazon Ads and DSP banners.

Incrementality Testing

With Aybee, you can test and prove what actually drives incremental revenue: Prioritise innovations that move the needle.

New Market Entry

Entering a new market comes with unknowns: different needs and buying behaviors. Aybee helps you reduce risk and avoid costly missteps by validating demand before launch

Entering a new market comes with unknowns: different needs and buying behaviors. Aybee helps you reduce risk and avoid costly missteps by validating
demand before launch

Product Feature Optimization

Aybee helps you test and optimize 
product features, packaging, pricing, and
messaging using real shopper behavior - not assumptions.

Quick Asset Testing

Aybee empowers you to test logos, brand assets, and creative concepts with your exact target group against each other

Have a question?

We are here to answer.

How does Aybee stand out from other tools on the market?

Aybee stands out through realistic marketplace simulations with high accuracy (0.9 correlation to real market data). The platform delivers results in less than 7 days at a fraction of the cost compared to traditional providers, who charge €20,000+ and take +30 days. Using AI-powered analysis, Aybee combines behavioral analysis, questionnaires, and benchmark insights to help users understand the "why" behind consumer decisions while providing comprehensive competitive analysis and insights of closest competitors.

Who can use Aybee?

Aybee serves consumer brands selling online, helping different teams achieve their goals:

  1. Leadership & Operations: CEOs focus on strategic growth, while COOs optimize resource allocation and prevent dead stock.
  2. Marketing & Product: Product Development, Brand and Marketing teams use Aybee to develop new products, define positioning strategies, create compelling brand identities, and craft effective communication strategies that resonate with target customers.
  3. E-commerce: Teams optimize listing performance and enhance marketplace presence.

Where are the participants for the studies come from?

Aybee maintains statistical significance by working with a minimum sample size of 600 participants per test, recruited through trusted research panels like Cint, Make Opinion and Pure Spectrum. This large sample size helps minimize the margin of error and ensures reliable results.

Before participating in a test, each participant is verified to be a regular shopper within the tested product category and must complete pre-shop screening questions about their demographics and shopping preferences.

Participants are carefully selected based on the market focus and objectives, with country selection guided by Amazon's market presence in each region.

How long does it take to get the results?

Aybee tests typically complete within 7 days and results can be directly used for any product decisions.

What Results can I expect?

Aybee collects data from four key sources:
1. Behavioral Tracking Data from simulated shopping environments to understand customer shopping behavior and decisions at the point of sale
2. Purchasing Drivers & Barriers to understand what motivates and prevents purchases
3. Amazon Reviews to analyze customer feedback and expectations
4. Consumer Demographics to understand customer characteristics and preferences

This comprehensive data is analyzed by our AI engine and presented in an easy-to-use interactive dashboard.

How does Aybee stand out from other tools on the market?

Aybee stands out through realistic marketplace simulations with high accuracy (0.9 correlation to real market data). The platform delivers results in less than 7 days at a fraction of the cost compared to traditional providers, who charge €20,000+ and take +30 days. Using AI-powered analysis, Aybee combines behavioral analysis, questionnaires, and benchmark insights to help users understand the "why" behind consumer decisions while providing comprehensive competitive analysis and insights of closest competitors.

Aybee serves consumer brands selling online, helping different teams achieve their goals:

  • Leadership & Operations: CEOs focus on strategic growth, while COOs optimize resource allocation and prevent dead stock.
  • Marketing & Product: Product Development, Brand and Marketing teams use Aybee to develop new products, define positioning strategies, create compelling brand identities, and craft effective communication strategies that resonate with target customers.
  • E-commerce: Teams optimize listing performance and enhance marketplace presence.

Aybee helps solve three key challenges:

  1. New Product Validation: Test product ideas, packaging, and pricing before investing in development, saving time and resources.
  2. International Expansion: Validate products for new markets, understand local competitors and customer preferences, and optimize your listings for successful market entry. This helps avoid costly mistakes when expanding into new countries where consumer needs and competition may differ significantly from your home market.
  3. Product/Listing Optimization: For existing products listings, Aybee helps you understand:
    • 3.1. Why customers choose competitors over your products
    • 3.2. What's missing from your product or listing
    • 3.3. How to improve your content, packaging, and pricing

Aybee collects data from four key sources: 1. Behavioral Tracking Data from simulated shopping environments to understand customer shopping behavior and decisions at the point of sale 2. Purchasing Drivers & Barriers to understand what motivates and prevents purchases 3. Amazon Reviews to analyze customer feedback and expectations 4. Consumer Demographics to understand customer characteristics and preferences

This comprehensive data is analyzed by our AI engine and presented in an easy-to-use interactive dashboard.

Designed to help you win

Insights that power better decisions across all your sales channels.