Smarter decisions at every stage of product development.
Making the right decisions is hard. We are here to make you feel confident at every step of decision making, and deliver real insights from the people who matter the most: your customers.
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Trusted by category leaders
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What if every of your questions could be answered by data?
One platform. Real shoppers.
Your formula for product-market fit.
Your formula for product-market fit.
Aybee lets brands test products in a simulated Amazon environment - turning real shopper behavior into insights that drive launches that convert and scale.
Launch with confidence
New product launch
Launch products with certainty, not assumptions.
Aybee helps consumer brands validate new product ideas using real customer behavior before investing in full development or launch.
Aybee helps consumer brands validate new product ideas using real customer behavior before investing in full development or launch.
Shorten development time and avoid building the wrong product
Replace internal guesswork with actionable buyer insights
Prevent revenue loss from poor positioning or pricing
Eliminate dead stock by testing before production
List with precision
Feature optimization
Know which features drive sales before you launch.
Aybee helps you test and optimize product features, pricing, and messaging using real shopper behavior - not assumptions.
Aybee helps you test and optimize product features, pricing, and messaging using real shopper behavior - not assumptions.
Discover which titles, images, and claims convert best
Pinpoint what drives clicks and purchases on your listing
Fix what’s blocking conversions before it costs you revenue
Prevent cannibalisation
Incrementality
Are your product changes driving real growth—
or just cannibalizing existing sales?
With Aybee, you can test and prove what actually drives incremental revenue: Prioritise innovations that move the needle.
With Aybee, you can test and prove what actually drives incremental revenue: Prioritise innovations that move the needle.
Identify which product variations generate additional revenue instead of cannibalizing existing products
Test product changes in a controlled environment
Make data-driven decisions about which innovations create real value
Expand with relevance
New market entry
Uncertainty in new market decisions? Don’t guess — test.
Entering a new market comes with unknowns: different needs, preferences, and buying behaviors. Aybee helps you reduce risk and avoid costly missteps by validating demand before launch.
Entering a new market comes with unknowns: different needs, preferences, and buying behaviors. Aybee helps you reduce risk and avoid costly missteps by validating demand before launch.
Evaluate market readiness using real shopper behavior — not assumptions.
Validate product-market fit early across both new countries and niche segments.
Understand local consumer preferences and regional buying triggers before scaling.
Our customers at a glance
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“At Aybee, we’re here to make customer insights accessible, actionable, and real so any brand can deliver products that truly connect.” 1
Heitor Varvaki
Lead Innovation Strategist Board of Innovation
“At Aybee, we’re here to make customer insights accessible, actionable, and real so any brand can deliver products that truly connect.” 2
Heitor Varvaki
Lead Innovation Strategist Board of Innovation
“At Aybee, we’re here to make customer insights accessible, actionable, and real so any brand can deliver products that truly connect.” 3
Heitor Varvaki
Lead Innovation Strategist Board of Innovation
“At Aybee, we’re here to make customer insights accessible, actionable, and real so any brand can deliver products that truly connect.” 4
Heitor Varvaki
Lead Innovation Strategist Board of Innovation
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