Tips for perfect Amazon Product photos in 2025

Amazon product photos: the key to sales success

Want to double your Amazon product sales? Discover the key strategies for perfect product images that magically attract customers:

Hero image strategies:

• Pure white background
• Product takes up at least 85% of the image
• Professional, sharp display without distracting elements

Storytelling techniques:

• Use up to 8 additional images
• Show details
• Present product in use
• Visualize before and after effects

Technical image requirements:

• At least 1,000 x 1,000 pixels
• Maximum file size: 10 MB
• RGB color mode
• JPEG preferred

The key: Professional, emotional images that create trust and trigger buying impulses. Discover how you can increase your conversion rate!

The centerpiece: The Hero image - an eye-catcher with clear rules

The Hero image is the first impression your customers get of your product. It appears in search results, in advertisements and, of course, on your product detail page. That's why it's so important that you take special care when designing this image and follow Amazon's guidelines, including the gray areas. All successful brands use various tricks and I'll show you a few of them.

Amazon Guidelines Guide - Example Persil

Pure white background

The product must be displayed against a pure white background. This way, it integrates seamlessly into the Amazon design and draws the customer's attention directly to the essentials: Your product.

The example of Persil shows how well the picture turned out.

Professional product photography

Officially, only photos of the actual product are permitted. Drawings, illustrations, mockups or placeholder images are not permitted. There are various tricks that can be used here.

With Persil detergent, you can see that various elements have been used:

• The carton surrounding both products was used as an extra element to place brand and the quantity in a smart way.
• Persil plays a trick here, but stays within the guidelines.

Obviously, the brand, the number of washes and the information that it is biodegradable are important to customers in the detergent category.

Also make sure that the lighting is professional and the image is sharp in order to present the quality of your product in the best possible way.

Product in focus

The product should take up at least 85% of the image area and be clearly recognizable. Avoid superfluous details in the background that could distract from the product.

However, there are important details, such as with Persil (brand, 130 wash loads and sustainability), which are particularly important to customers.

No distractions says Amazon

The Hero Image must not contain any text, logos, watermarks, frames or other graphic elements.

Sometimes this can help, but in the example of Persil, these elements help to communicate additional benefits.

If you're unsure which criteria are important to your customers and what really matters for your product in your category, get in touch with us. We can tell you what your customers are looking for and what is most important to them when they shop in your relevant category.

Packaging only in exceptional cases

The packaging should not be in the picture unless it is an important product feature - e.g. for gift baskets or special product packaging.

Models

Special rules apply to clothing:

• Women's and men's clothing must be presented on a standing model. Make sure that the model is in a natural pose and that the garment is shown to its best advantage.
• Children's clothing, on the other hand, should be photographed lying flat. (Even if there are ways to work around this, which some sellers still do.)

Storytelling through images: How to create emotional connections and stand out from the competition!

In addition to the Hero Image, you have the option of uploading up to eight additional images. Use these additional images to show your product from different perspectives, highlight important functions, benefits and features and illustrate to customers how it is used.

When a customer searches for laundry detergent, you want to make sure that they immediately recognize the benefits of your product from the images. For example: sustainable ingredients or a particularly large pack so that they don't have to buy more often. These important features should be clearly and cleverly visualized so that the customer understands them immediately.

If you are unsure which benefits and features are important to customers on Amazon, Aybee can explain in detail for each category which advantages you should emphasize.

Here are a few ideas on how you can optimize these images:

Close-ups

Show details, textures and special features that are not perfectly visible in the Hero image.

In the Persil example, the "Gentle on skin" benefit is highlighted in the second and third images.

This specifically addresses the fact that the detergent is ideal for people who are sensitive to conventional detergents or have allergies.

A clear message: consumers who are looking for skin-friendly alternatives feel directly addressed.

Product in use

Present your product in realistic everyday situations. Show how it is used and what advantages it offers.

In many cases this is essential - but with Persil this is not necessary, as everyone understands how detergent is used. Nevertheless, realistic application examples are extremely valuable for many other products.

Graphics and infographics

Highlight important information, technical data or product features visually. Design these in a clear and appealing way to attract the customer's attention.

In Persil's secondary images, the benefits are communicated clearly and transparently:

• Ecological aspects
• Certificates
• Less plastic consumption
• Long service life

It is often the simple visual elements that are most effective in conveying these messages directly and comprehensibly.

Before and after pictures

If your product solves a problem, illustrate the effect with clear before and after pictures.

Such images show the benefits of your product at a glance. In the case of Persil, this could show an item of clothing before and after washing.

Even big brands such as Persil still have room for improvement here in order to present the effect of the product even more vividly.

Technical requirements: How to ensure that your images are displayed correctly

In addition to the content guidelines, there are also technical specifications that you must observe for your product images. These guidelines ensure that your images are displayed optimally and meet Amazon's quality standards:

Format

Amazon accepts common formats such as JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png) and GIF (.gif).

It is best to use JPEG as it offers a good balance between image quality and file size. However, animated GIFs are not permitted.

Size and resolution

• Your images should be at least 1,000 pixels in width and height.
• Amazon recommends a resolution of at least 1,600 pixels so that customers can use the zoom function.
• The maximum image size is 10,000 x 10,000 pixels.
• The larger and more detailed the images, the better customers can see your product in detail.

File size

Make sure that the file size does not exceed 10 MB.

Your images should not be too large despite their high resolution in order to avoid long loading times.

Color mode

Use the RGB color mode to ensure that your images are displayed correctly on all devices.

Conclusion:

Implementing the Amazon image guidelines may seem complex and time-consuming at first glance. But it is crucial if you want to sell your products successfully on Amazon.

High-quality images that meet the specifications pay off - they:

• improve visibility,
• create trust among customers and
• increase the conversion rate, which leads directly to more sales.

Take your time and invest in appealing and compliant product images - it's worth it!

Go through your best-performing products and check whether you have really exploited their full potential.

Get in touch with us!

If you are unsure whether there is still room for optimization, get in touch with us - we will support you.

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